Map & Story is a different kind of platform. Tailoring our work exclusively to grow healthcare organizations, we know the unique business challenges you face when attracting new patients. We have relationships with Google, Facebook, Yelp and more that allow us to best create forward-thinking strategies that outperform our competitors.
As digital strategists, we focus on initiatives that bring in a positive ROI, adapting to constant changes to search algorithms, user behaviors and legal framework.
Put our team of experts to work for you
For over 10 years we've helped providers overcome some of the hurdles that affect your bottom line. For a monthly fee, our digital strategists consult on any aspect of your practice’s online presence and complete virtually any task in the digital interactions between your practice and current or future patients.
We can assist with:
- Building online authority
- Managing your social persona
- Website and Microsite design and development
- Online scheduling, payments and record access for patients
- Referral management
- Project management and strategic growth
Our clinical trial experience has helped hundreds of study sites fill their trial enrollment fast and on budget. We're a Google-certified partner agency, and know specifically how healthcare needs and IRB regulations effect recruitment campaigns.
We use advanced analytics to maximize conversion on trial microsites, and our comprehensive white-label reporting allows you to pass information directly to stakeholders.
We can assist with:
- Referral Management
- Call Centers
- Microsite Development
- Project Management
- Patient Outreach
- Creative Development
"Georgia and team are very knowledgeable about digital advertising and always on top of the latest Google rules and algorithms. I 100% trust them to meet deadlines and make sure our campaigns are optimized to the fullest."
- Lauren Jo, Gandillon
David has built commercial websites for over 20 years, and has had leadership positions in design and marketing. A digital strategist through multiple dot-com eras, David managed marketing, SEO, and usability testing for sites as diverse as film and conservation. Seeing a need for healthcare providers to better present their authority online to prospective patients, David has focused on healthcare since 2009 and founded SEOWard - now known as Map & Story.
Georgia comes from a product development and engineering background. As Chief Strategist and COO, she ensures small practices can complete with big clinic and hospital sponsored offices, crafts our strategic playbook and forecasts changes in the online landscape as they effect providers.
Georgia works directly with trial administrators and other healthcare providers to deliver on our service promises in the most efficient and effective manner.